Philip Morris Headquarters

A restyling and spatial development project without any architectural and structural intervention distinguishes the consumer engagement department of the Philip Morris global headquarters in Lausanne.

The brand asked the Turin-based studio Country Lab, in partnership with Tecno, to develop these new spaces, devising them as a genuine creative place. The brand’s campus premises have been transformed with 44 Beta workstations customised in terms of both elements and colours to create welcoming, friendly, flexible, high-tech settings. Thanks to its modularity and flexibility, the Beta system provided the starting point for the office configuration, allowing the optimisation of the space with no need to compromise on comfort.

For this project, the Beta system's detailing and accessories were customised - as these were workstations incorporated in an open space: a series of purpose-designed dividing panels were created to ensure optimum privacy.